about.
Photo by Lauren Birch
Daniel Feldheim Birch, has been an illustrator and award-winning designer in the tri-state area for over 20 years. He lives on a large hill in the middle of the woods in New Jersey with his wife and dog. For the past several years, Dan has specialized in producing graphics mostly for the NYC craft beer scene. He has created unique and instantly recognizable labels for brands ranging from Barrier Brewing Company to Alewife Brewing to creating the graphics for Bush Terminal Whiskey. He has also produced in-store graphics and collateral material for some of the best beer bars in NYC including 4th Ave Pub, Blind Tiger, The Jeffrey and Hops Hill. Dan has also helped produce illustrations that were animated for The Six Most Metal Breweries, a beer & metal show.
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Aside from local brewing and hospitality, Dan also has designed and illustrated labels, catalogs and other collateral materials for great local brands such as Marcelli Formaggi, Hell's Kitchen Hot Sauce to the newcomer Joust Juice. He is very much dedicated to helping small businesses and new products grow by providing them with unique and distinct artwork and logos that stand out from the crowd, aid name recognition as well as add value to each brand.
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Dan's design and illustration style is diverse although both generally incorporate hand-drawn elements a la Saul Bass and his push-pin studio. Working without an agency, his business has grown strongly through word-of-mouth as well as recommendations and references from clients who have been very pleased with Dan’s work ethic, his diligence and his prodigious creative output that helps smaller brands become larger ones.
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Below are different publications he has appeared on. He talks about different influences as well as stories behind the making of some of his most well-regarded labels and work. Enjoy!
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*Note: Link buttons and titles below might look disheveled on phone.
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CREATIVE QUARTERLY: 82 Winning designs™ 2025
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A true honor to have two winning designs as well as a runner-up in Creative Quarterly this year. The runner-up is not linked, but the "color-book" version can be found for free in his shop. These are truly some of Dan's favorite labels he has created for Barrier Brewing and he is thrilled for them to reach a wider audience.
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GEt your beer cans in more hands bY Kathleen wilcox 7.19.2021
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Dan talked with Kathleen as to what sells the best when it comes to beer labels. It's a great article that talks about some major problems in the industry as well as tips on improving as a brand overall. He talks about a couple of labels he was asked to do and another label he was asked to give feedback on and ultimately rebrand.
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The Craft BREWER's Collective 8.4.2021
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Check out a new podcast about the artists behind beer labels featuring yours truly. This was a fun one, Dan was recommended by a friend he'd never met on Facebook on a beer label forum and Jenna Steele contacted him and they talked about beer labels. It was a good time. Grab a beer (preferably with a beautiful label) and have a listen.
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Beer Sessions Radio™ 08.06.2019
Returning to Beer Sessions again talking about beer labels, this time with AJ Keirans: host of 16oz Canvas, Joshua M. Bernstein: prolific beer writer and Earl Holloway: illustrator of KCBC. Cheers!
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16oz Canvas™ APPEARANCE 02.23.2018
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I called in with host AJ Keirans and we discussed Barrier Brewing Co. labels. Check out how I got my start doing labels as well as some of the stories behind them.
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Beer Sessions Radio™ 03.21.2017
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My first radio appearance on Beer Sessions Radio (for which I also created the logo for) talking with Ann Reilly (Social Media/Photographer), Libby Vader Ploeg (Greenpoint Cans/Illustrator), Bruno Daddi (Owner of Iconyc Brewery Co.), and Robert Sherrill-Moss (Beer Buyer at Covenhoven) and our host Jimmy Carbone about beer label artwork. All occupations were kept the same at the time of publication.
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Flatiron Hot!™ Suite Beer Release & Art Show 08.04.2016
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This video was done the night of my second beer label art show at Taproom 307. At about 6:30 is the part of my first video interview based around the Barrier Brewing Co. labels.